Competitions have always been part of our culture. They Inspire dreams, create public moments of opportunities and prize competitions often give millions to charities and good causes. Entrants celebrate openly, businesses grow visibly, and together we all share in the impact.​ The Trust Marks Framework was created to protect what makes competitions unique and is guided by three pillars, Fairness, Empowerment and Impact.

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• Fairness & Trust- Ensuring transparency for those who enter while building Integrity into every step, the entrant is at the heart of ensuring competitions are run fairly and transparently

• Empowerment- Empowering individuals with opportunities to transform their lives, giving them access to what they may never otherwise have had access to and ensuring they have control over what matters to them. For the operator it's an opportunity to lead with integrity and meet like minded individuals. 

• Impact- Ensuring operators should aim to make a positive difference , not only by rewarding winners but also by fostering community and giving back whether that's to individuals, charities or wider causes.

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When a site operates from our trust mark framework, it signals a commitment: to transparency, to empowerment, to impact and the true meaning of competitions- opportunity.​

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